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Online advertising news

Advertising bids OK'd by board for work on Boroview hillside (The Signal Item)
Scott commissioners have approved advertising for construction bids to reinforce a hillside near five houses on Boroview Avenue.  read more »

StumbleUpon Launches New Advertising System (WebProNews)
StumbleUpon has launched a new advertising system, which the company says helps cost-effectively deliver advertiser content to targeted audiences, while increasing the opportunity for content to go viral. StumbleUpon finds and recommends ad content it deems relevant to targeted audiences' interested based on demographic and topic areas. StumbleUpon users by simple nature of the site choose the ...

Online advertising company Eyeblaster says planning initial public offering, again (Minneapolis-St. Paul Star Tribune)
NEW YORK - Online advertising company Eyeblaster Inc. is planning an initial public offering, according to a Securities and Exchange Commission filing on Wednesday, though it did not disclose an expected size or price range.

TV Advertising Done Right for Small Business (TheStreet.com)
Even though advertising is migrating to the Internet, the television can still help small businesses get the word out.

JCDecaux Full-Year Net Plunges on ‘Worst’ Advertising Slump (Bloomberg)
March 10 (Bloomberg) -- JCDecaux SA , the world’s second- biggest seller of outdoor advertising, posted a steeper drop in full-year profit than analysts estimated because of an unprecedented ad crunch.

Hoover’s New Platform Enhances BtoB Advertising Offering (PRWeb via Yahoo! News)
Hoover’s today announced the immediate availability of a new platform that will enhance its advertising offering by making significant improvements to the site’s ad inventory. The new platform delivers added flexibility and a higher degree of targeting for advertisers.

Advertising Campaigns Receive Awards (San Fernando Valley Business Journal)
A total of 16 marketing and public relations companies were winners in the annual ADDY Awards sponsored by the Los Angeles North chapter of the American Advertising Federation.

Turkeys leading business groups launched a Europewide advertising (Turks.US)
Turkey’s leading business groups yesterday launched a Europewide advertising campaign to promote the country’s EU candidacy amid last-ditch diplomacy ahead of a Thursday EU summit in Copenhagen.

Supervisors reject advertising higher tax rate (Gloucester-Mathews Gazette-Journal)
Two Gloucester County supervisors called a special meeting of the Gloucester County Board of Supervisors for Friday afternoon to consider advertising a tax rate of 73-74 cents per $100 of assessed value on real estate.

False advertising suit against Lifelock (13 News, WVEC Hampton Roads)
RICHMOND (AP) -- Attorney General Ken Cuccinelli says Virginia is among 35 states settling a false advertising suit against an Arizona company that promised to protect consumers from identity theft. The states and the Federal Trade Commission brought false advertising claims against Lifelock Inc. The company has heavily advertised its $10 per month fraudprotection service for several years ...


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