Online Advertising Reviews

TV companies attribute layoffs to advertising slump (London Free Press)

admin — Thu, 20 Nov 2008 10:13:04 +0000

TORONTO — Canada’s two largest private television companies have announced layoffs to cope with a slump in advertising revenues, but one analyst questions just how challenged the companies’ television divisions are.

Financial advertising melts down (Business Standard India)

admin — Thu, 20 Nov 2008 10:08:21 +0000

The ongoing downturn has forced firms to cut back on advertising expenses. The banking, financial services and insurance segment (BFSI) has cut advertising budgets by nearly 40 per cent.

Publicis to Buy Brazilian Digital-Advertising Agency Tribal (Bloomberg)

admin — Wed, 19 Nov 2008 07:37:31 +0000

Nov. 19 (Bloomberg) — Publicis Groupe SA , the owner of the Saatchi & Saatchi and Leo Burnett advertising agencies, agreed to buy Brazilian interactive-ad company Tribal.

Financial advertising melts down (rediff.com)

admin — Wed, 19 Nov 2008 06:44:18 +0000

The ongoing downturn has forced firms to cut back on advertising expenses. The banking, financial services and insurance segment (BFSI) has cut advertising budgets by nearly 40 per cent.

DivX Files Lawsuit Against Yahoo On Advertising Payment Breach (paidContent.org via Yahoo! Finance)

admin — Mon, 17 Nov 2008 21:13:42 +0000

DivX , the San Diego-based online video codec and tech firm, has filed a lawsuit against Yahoo , accusing it of going back on its two-year advertising services agreement announced in September last year.

CBS, Viacom downgraded on ‘weakening’ advertising market (Market Watch)

admin — Mon, 17 Nov 2008 16:48:45 +0000

Wunderlich Securities analyst Martin Pyykkonen downgrades shares of CBS and Viacom to neutral from buy, citing a “rapidly weakening” advertising market.

Monthly advertising meeting planned (The San Angelo Standard-Times)

admin — Mon, 17 Nov 2008 06:05:29 +0000

The San Angelo branch of the American Advertising Federation will meet from noon to 1 p.m. Wednesday at Bentwood Country Club. The cost is $12 for members and $15 for non-members.

No ‘bounce’ from Beijing for advertising (International Herald Tribune)

admin — Sun, 16 Nov 2008 15:57:13 +0000

Usually ad spending surges in host countries during the Olympics, as marketers try to ride a wave of goodwill about the Games to get their messages in front of consumers. Not this time.

Reynaers Middle East renews advertising agreement with Prime (AME Info)

admin — Sat, 15 Nov 2008 10:25:37 +0000

Reynaers, a leading international brand of architectural aluminum solutions and Prime magazine, one of the most successful advertising publications in the kingdom of Bahrain has announced the extension of their advertising agreement.

Reynaers Middle East renews advertising agreement with Prime (AME Info)

admin — Sat, 15 Nov 2008 10:25:37 +0000