Hover Ads
Hover Ads are a special type of popup ads created using JavaScript and similar web browser technologies.
Background
Being the most effective way of web advertising, popup ads acquired a prominent share of web advertising solutions and technologies. The first Internet popups were created using the window.open() JavaScript function, which opens a new browser window. These popups were easily blocked by popup blockers and web advertising specialists started looking for new approaches. As such were used Macromedia/Flash ads and Hover ads popup generators.
Technology
The latter are developed around several web browser technologies but in the center of their realization is utilized the so called modern form of HTML – DHTML. DHTML is a synthesis between HTML language and JavaScript language. Using JavaScript, certain levels and objects of the browser’s DOM are manipulated to produce window-like visual DHTML elements representing Hover ads or hover ad windows.